About

Innovative Polling & Market Research

LucidTalk Limited is an innovative Polling and Market Research company based in Belfast, Northern Ireland. Its mission is to provide professional, in-depth polling and market research services to public, private, media, and political and public affairs organisations, in Northern Ireland, Ireland, and the United Kingdom.

LucidTalk (LT) offers a full Polling/Market Research service including:

Opinion Polling – in Northern Ireland, Ireland, and the UK
Market Research
Focus Groups and Opinion Caucuses
Area Micro-Polls
Live Event Polling
Online Engagement
Direct Door-To-Door Market Research
Tele-Marketing
Audience Outreach
Message Testing – Including products and services.

Technologies & Predictive Methodologies

LucidTalk uses the latest polling/market research technologies and predictive methodologies thus ensuring the highest accuracy and most detailed and up-to-date results from each polling/market research project.

LucidTalk use skilled and trained ‘polling teams’, that can initiate and complete polling projects at short notice, but still with the highest level of professionalism, detail, and accuracy. This enable’s LucidTalk clients to reach their goals in a timely and cost efficient manner.

LucidTalk forecast the Northern Ireland Assembly Election 2022 results to within 1.1%

LucidTalk is a member of the British Polling Council (BPC) – the only Northern Ireland (NI), and Ireland, based polling and market research company who is a BPC member. See LucidTalk ‘Professional Credentials’ below.

Professional Credentials

LucidTalk (and/or its officers) is/are members of all recognised professional polling and market research organisations, including the UK Market Research Society (UK-MRS), the British Polling Council (BPC), and ESOMAR (European Society of Market Research organisations). NB LucidTalk is the only Northern Ireland (and Ireland) based polling and market research organisation who is a member of the BPC.

The British Polling Council (BPC) are the primary UK organisation ensuring professional polling and market research standards. All polling, research, sampling, methodologies used, and results and reports production for all LucidTalk projects are carried out to the professional standards laid down by the BPC, and also (as published) of AIMRO (Association of Irish Market Research organisations).

As such, all LucidTalk projects gain the substantial credibility from independent BPC project authentication. NB For all LucidTalk projects, all LucidTalk personnel, are trained and operate to BPC and AIMRO (Association of Irish Market Research organisations) professional standards.