LucidTalk Connect

LucidTalk Connect – a specifically designed package of LucidTalk services for the public, private, and third-sector organisations, plus political-parties and lobby groups

Aimed at researching opinion, and in addition, informing a local community or targeted audience about the specific subject and/or issue being researched.

It is a pro-active form of polling and market research, combining accurate researching of opinion, whilst enhancing the knowledge of, and informing the local community about, the factors and issues relating to a particular subject area.

This enhances the understanding within a community, area, or a specific demographic section of society, about the key issues, and opinions, relating to a specific subject topic e.g. educational services in a geographic area etc.

Detailed overview of LucidTalk Connect Audits – Key Project Modules:

a) A Pre-Project monitor Poll

Carried out before any of the main community interaction projects highlighted in (b), (c), and (d) below take place.

b) Focus Groups

In-depth research with 8-12 invited participants.

c) Opinion Caucuses

Larger ‘open to the public’ and/or ‘invited audience’ type events. Targeted Audience: 25-45 attendees.

d) One-to-One ‘Deep’ Interviews

Direct, detailed interviews, with key individuals connected with the targeted community. These individuals would usually have expertise in, and/or a deep interest in, issues related to the targeted subject and could be e.g. community leaders, elected representatives, business leaders etc.

e) Interest Group ‘Deep’ Interviews

Direct, detailed interviews, with small groups (3-5) who usually have expertise in, or a deep interest in, issues related to the targeted subject.

f) A Post-Project monitor Poll

Similar in structure to the pre-project monitor Poll, carried out after all of the main community interaction projects highlighted in (b), (c), and (d) above have taken place. The key aim of this Post-Project monitor Poll is to compare to the Pre-Project Monitor Poll and thus obtain a measured ‘before’ and ‘after’ view of opinion.

Detailed overview of LucidTalk Community Audits – Key Project Modules:

A. Pre and Post Project Monitor Polls – this could be targeted at:

A customer base (e.g. for a private sector company)
A specific area e.g. South Down for a recent education research project LucidTalk have just completed.
NI-Wide.
A particular age-group e.g. 18-45 etc..
Belfast conurbation – to e.g. research traffic flow and issues within Belfast, and the Belfast commuter belt
ABC1 earners in NI – basically the NI middle class
Or a ‘radius area’ e.g. a specifc town and within a 10 mile radius etc…

No’s polled/surveyed would comply with British Polling Council standards for +/-3% accuracy of representative opinion of targeted group.

B. Focus Groups: 8-12 attendees, engaged discussion with 2-3 themes, detailed qualitative information/comments collated, 80% qualitative/20% quantitative (latter: via direct answer e-poll questions etc.).

C. Opinion Caucuses: 25-45 attendees, more quantitative discussion around 5-6 key questions, keynote speakers, detailed quantitative information collated with some qualitative/comments collated as well, 60% quantitative (e.g. via our e-polling of direct answer questions), 40% qualitative/comments.

D. Direct One-to-One interviews: with e.g. Community Leaders, Local organisation leaders (e.g. Sports club leaders etc.), Senior Business managers – all dependent on project. Interviews lasting 20mins to 1/2 hour and covering topics covered in Focus groups and Opinion Caucuses in-depth and in more detail.

E. Small ‘Key Interest’ group interviews: With 3-5 key personnel with common interest in the sector or issue being researched e.g. particular types of client (e.g. Managing Directors, Sports club members etc..), and with a Public sector project (e.g. LucidTalk Connect) this could be with 3-5 Teachers etc.. (if project involved education services in a particular area etc.)

It can be seen how B and C complement each other, and also complement the planned overall targeted survey A etc.. (which is of course 90% Quantitative – i.e. uses measurable answer poll questions etc..).

Each Community Audit is tailored to the requirements of each particular project, and may include all, or just some, of A to E above.

Summary of Key Project Deliverables

Full Quantitative and Qualitative analysis + Full Ongoing Reporting

Recorded comments: Made by poll participants during the poll project – Qualitative Analysis.

Ongoing and final reports: Which will include data tables, statistical analysis, summary and outline of approach, commentary, and a full report of all the collated results and data. Senior Management presentation: Which will include a ‘high level’ report on the key poll- project results, plus management level interpretation, commentary and analysis of results.

Option of Two (2) Half-day Training workshops: Apart from the normal liaison meetings, and project progress and review meetings, LucidTalk offer pre-project and post-project workshops. Pre-project workshops include: Survey design, approach, and methodology.

Post-project workshops include: presentation of the final report(s), in-depth results, ‘drill-down’, and cross-reference analyses.

Full and ongoing training, advisory, and consultancy services: LucidTalk offer full support in terms of presentation, marketing, and promotion of poll-project results and conclusions to e.g. general public, key stakeholder groups, public representatives, and media outlets.

LucidTalk Connect