LucidTalk

Opinion Polling Overview

Northern Ireland Opinion Panel 16,000+ members

LucidTalk use both polling and predictive methodologies to achieve the maximum accuracy within their polling and market research projects.

The primary polling research methodology used is online, using the now 16,000+ member Northern Ireland (NI) Opinion Panel. Online polling is widely regarded as the ‘gold standard’ in market research, having demonstrated high levels of accuracy in key elections and referendums – including the EU Referendum (2016), US Presidential Elections (2016, 2020, 2024), NI Assembly elections (2017, 2022), and UK General Elections (2017, 2019, 2024).

The online channel is the methodology used because it ensures that robust representative samples of opinion are obtained in any project targeted sector.

Opinion Polls 2

​Using this methodology, LucidTalk predicted the NI EU Referendum result to within 1% three days before the actual EU Referendum vote day – NI SUN newspaper 20th June 2016.

LucidTalk have forecast (to +/-3%) all NI elections since 2015, including accurately predicting to within +/-1%, the NI-wide political party vote shares in the 2017 and 2022 NI Assembly elections, the 2019 Westminster election, and the Remain/Leave vote-shares in the 2016 NI EU Referendum.

In addition to the polling results and valuable market insights collated via each LucidTalk project, it’s important to note that over 10,000 individuals are typically contacted per campaign – helping spotlight the key issues under research.

Optionally, the client’s name and business can be incorporated into the polling activity. Given the scale of participant engagement, many respondents also share details of the poll, alongside the client’s branding – within their personal networks, generating significant indirect word-of-mouth exposure.

Notably, this level of outreach and organic visibility often exceeds what traditional radio and television advertising can achieve.

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