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Thedetail – NI and ROI Poll-Projects


LucidTalk were recently commissioned by the detail.tv (an impartial digital publisher covering public interest journalism) to conduct a Northern Ireland (NI) poll-survey, and in parallel a Republic of Ireland (ROI) poll-survey, researching views on Brexit, the NI Border, a NI Border poll, Citizens Assembly, Legacy, and related issues.

For the NI poll-project, the established Northern Ireland (NI) LucidTalk online Opinion Panel (13,267 members) was used, which is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland. 1,896 full responses were collated, and after data auditing to ensure: (a) 'one person-one vote' responses, and (b) the collation of a robust, accurate, and balanced representative NI sample, - 1,871 full responses were recorded and used for analysis in terms of the final results. Likewise, for the ROI poll-project, the established Republic of Ireland LucidTalk online Opinion Panel (8,346 members) was used, which is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of the ROI. 1,171 full responses were collated, and after data auditing to ensure: (a) 'one person-one vote' responses, and (b) the collation of a robust, accurate, and balanced representative Republic of Ireland sample, - 1,130 full responses were recorded and used for analysis in terms of the final results. Polling took place between 31st January – 3rd February 2020.

This was a client commissioned poll carried out by LucidTalk Limited in accordance with the professional standards and regulations as directed and laid down by the UK and Ireland polling and market research professional organisations including the British Polling Council: See LucidTalk - Professional Credentials below. All poll questions were proposed by the detail.tv, - however, and as always with client commissioned projects, LucidTalk worked with the detail.tv to endeavour to agree on poll questions that were, as far as possible, neutral and balanced, within the context of the detail.tv’s project objectives. All data results belong to the detail.tv, and as such any inquiries regarding this poll-project, the poll-project results, press and media coverage of the poll-project, should be made directly to the detail.tv – email: thedetail.tv email.

In accordance with British Polling Council (BPC) rules and regulations we enclose here the full poll-project data-table results covering the poll result(s) that the client has already published, and have entered the public domain: Full Results Data-Tables (inc. results graphics) - NI: CLICK HERE - (will appear at bottom left in excel/csv format).

Full Results Data-Tables (inc. results graphics) - ROI: CLICK HERE - (will appear at bottom left in excel/csv format).

Here are some key results from the project:

(a) Do you believe a NI Border Poll is more likely because of Brexit? – NI Result only (TOTAL RESULTS): CLICK HERE

(b) Do you think there should be a NI Border Poll? – NI Result only (TOTAL RESULTS):

CLICK HERE

(c) If there were to be a NI Border Poll, what would be your preferred timing? – NI results only (TOTAL RESULTS): CLICK HERE

(d) In an actual NI Border Poll, - what way would you vote? – NI Result only (TOTAL RESULTS): CLICK HERE

(d1) In an actual NI Border Poll, - what way would you vote? – NI Result only (18-44years only): CLICK HERE

(d2) In an actual NI Border Poll, - what way would you vote? – NI Result only (45+years only): CLICK HERE

(d3) In an actual NI Border Poll, - what way would you vote? – NI Result only (Alliance voters only): CLICK HERE (d4) In an actual NI Border Poll, - what way would you vote? – NI Result only (SDLP voters only): CLICK HERE

Media Coverage

Poll-Results review and analysis in the:

IRISH NEWS: CLICK HERE

DAILY EXPRESS: CLICK HERE

BELFAST TELEGRAPH: CLICK HERE

BUSINESS POST (Dublin): CLICK HERE (NB behind paywall)

For more information regarding THE DETAIL.TV: CLICK HERE - includes more reviews and analysis re. the poll-projects inc:

(1) Border Poll on a knife-edge: CLICK HERE

(2) Who will decide a Border Poll: CLICK HERE

LucidTalk - Professional Credentials: LucidTalk (LT) is a member of all professional Polling and Market Research organisations, including the UK Market Research Society (UK-MRS), the British Polling Council (BPC), and ESOMAR (European Society of Market Research organisations). The BPC are the primary UK professional body ensuring professional Polling and Market Research standards. All LT polling, research, sampling, methodologies used, market research projects and results and reports production are, and have been, carried out to the professional standards laid down by the BPC and AIMRO (Association of Irish Market Research Organisations).

LucidTalk is a member of The British Polling Council and abides by its rules: http://www.britishpollingcouncil.org

For further information, please contact: Bill White at LucidTalk: 07711 450545 - Email: bill.white@lucidtalk.co.uk

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