Welcome to LucidTalk

LucidTalk is a new dynamic innovative company based in Northern Ireland that specialises in conducting and supplying high quality Opinion Polling, Market Research, and Marketing/Sales services, for both the public and private sectors, throughout Northern Ireland, Ireland, and the UK.

LucidTalk uses the latest polling & research technologies with predictive methodologies, to ensure the highest accuracy in every polling & research project we take on.


  • Recent News

      Here is Bill White (MD – LucidTalk) talking about the South Belfast tallies from the general Election 2015. Tallying at the count is a bit like an exit-Poll and is a very accurate way of predicting the result several hours before the official result announcement. More importantly it shows the patterns of support for each party in various parts of the targeted constituency. South Belfast Tallies – VIDEO


      See our election analysis of East Belfast. And we ask the crucial question – Would Naomi Long have won without the unionist pact?: Would Naomi have Won?


      How did the pollsters get the main prediction of the UK General Election wrong? – although they got a number of things exactly right e.g. collapse of the Lib Dem’s, UKIP’s 12% vote share and the SNP dominance in Scotland. Here Peter Kellner – President of YouGov offers his views: GE2015 – Peter Kellner